New SEO Algorithm: What It Means for You and Your Business?
New algorithms pop up all the time, but the newest one to hit SEO just might have the biggest impact yet. You probably know that Google is constantly updating their algorithms to combat spam and other undesirable search results. But you may not realize how much of an impact these changes can have on your business and website as a whole. Read on for an explanation of the new SEO algorithm, how it will affect your SEO strategy, and what you should do moving forward to keep your site from being penalized. We all want our websites to rank well so that more people can find us online. However, in recent years Google has made it increasingly more difficult for websites to achieve high rankings. Many websites are now seeing less traffic from Google due to stricter algorithms that target spam and sites that aren’t trustworthy enough for users.
What Is This New SEO Algorithm?
The new algorithm first came into play in mid-August 2018 and is intended to improve user experience and weed out bad search results. This has led to many websites seeing decreased rankings due to this algorithm change. Two key elements of this new algorithm are the “structured data” and “freshness” factors. The structured data factor is designed to help Google interpret and make sense of the content on your site. The algorithm looks at how well your site is organized and if it’s easy for Google to read. It also determines if your content has relevant keywords and is easily accessible for users. The structured data algorithm will impact your SEO if your site isn’t optimized for Google’s bots. The freshness factor checks how often you publish content and how quickly it is removed. The algorithm considers how often you update your site as a positive or negative factor in how you rank. The freshness algorithm affects your SEO if you don’t publish new content on your site often enough or if you don’t delete old content when it’s no longer relevant.
How Will the New Algorithm Change SEO Strategies?
The new algorithm change is expected to affect how businesses approach SEO strategies. The biggest change is that businesses will need to focus more on quality content and less on keyword-stuffing and link-building. Traditionally, businesses have used these tactics to manipulate Google into promoting their websites at the top of search results. However, this new algorithm change will hopefully lead to less spammy websites at the top of search results. This will likely cause a decrease in rankings for businesses that rely on spammy practices. This change will likely lead to an increase in longer articles that have more in-depth content. In many cases, businesses will need to adjust their focus away from ranking for specific keywords and more towards writing compelling content that the entire target audience will find helpful.
How Will the New Algorithm Affect Websites?
The new algorithm will affect all types of websites, including eCommerce sites, news websites, and personal blogs. Google’s primary goal is to promote high-quality content and trustworthy sources. This means that sources that are less truthful or less relevant will likely see decreased search rankings. To avoid penalties, you’ll need to ensure your website and content adhere to Google’s updated algorithm. The first step towards this is to create a strategy and audit your site. This means taking the time to look at how your site is currently performing and where it can be improved. To ensure you don’t get hit by the new algorithm, you’ll also need to make sure to keep your site updated. This means regularly publishing new and relevant content, and deleting content that is no longer relevant. If your site has a blog, you’ll also need to make sure your blog posts are up-to-date and reflect the latest information. If any of your content is outdated or irrelevant, Google will likely penalize you for it.
What Should You Do to Avoid Being Penalized?
First, you should thoroughly audit your website to determine if it’s in need of an upgrade. This includes looking at how your site is currently performing and where it can be improved. You’ll want to make sure you’re staying up to date on the latest trends and developments in SEO. To avoid being hit by the new algorithm, you’ll need to make sure your website is updated and regularly publishes new content. This means having fresh blog posts and regular website updates. In addition, you’ll need to make sure your content is relevant and helpful to your readers.
Conclusion
The new SEO algorithm is expected to have the biggest impact yet. Unfortunately, this means that many businesses that relied on spammy practices are likely to see decreased rankings. This change will likely lead to an increase in longer, more in-depth articles that are helpful to the entire target audience. In addition, businesses will need to focus on quality content over keyword-stuffing and link-building. To avoid being hit by the new algorithm, you’ll need to thoroughly audit your site and make sure it is updated and regularly publishes new content.